WowWee Group Aquires Once Upon A Zombie License

June 27, 2012 By

The Toon Studio of Beverly Hills has completed a licensing deal with WowWee Group Ltd., to bring the Once Upon A Zombie property, featuring Snow White, Cinderella, Little Mermaid, and Sleeping Beauty, among other characters, to the world of traditional and digitally interactive dolls with mobile applications.

Once Upon A Zombie tells the story of how these classical princesses took a turn in time and became Zombies living on forever.

WowWee, best known for Robosapien in 2004 and Paper Jamz two years ago, is a manufacturer of imaginative toys featuring a touch of technology.

The Toon Studio will soon launch a Once Upon A Zombie children’s book and is licensing the property to consumer product companies worldwide.

WowWee plans to incorporate technologies similar to its AppGear product line into next year’s product launch of Once Upon A Zombie. WowWee’s AppGear will be available in a number of channels and retailers—from AT&T and Verizon to Target, Toys R US, WalMart and Walgreens.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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Toy Industry Veteran Forms New Company

October 10, 2011 By

Scott Bachrach, an American businessman, entrepreneur, and toy industry veteran, has formed a new company, The Wish Factory Limited, which specializes in unique,
on-trend products in the toy licensing, entertainment, and consumer products industry.

The first release from The Wish Factory Limited, a girls’ fashion accessory line called PopGrrl, is set to launch in this year’s fourth quarter, just in time for the holidays.

Bachrach began his career in the toy industry in 1995. founding the Fun-4-All Corporation, serving as owner and CEO until 2004. In 2006, Bachrach founded Think Tank Toys, a New York-based company that manufactured and marketed toys and other novelties. In 2008, Think Tank Toys was sold to WowWee, USA, Inc. Dan Lesnick, a toy industry sales, marketing, and manufacturing veteran, is a partner in the new company.

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GMA-Discovered Lexi St. George Stars In WowWee Commercial

July 18, 2011 By

Lexi St. George, the teen singer discovered by Good Morning America‘s “One Week To Hit It Big: Pop Star” series, has landed her first commercial deal with WowWee’s Paper Jamz Pro Series Microphone. The commercial will feature Lexi’s debut single and video, “Dancing To The Rhythm.”

The Paper Jamz Pro Series Microphone lets kids of all ages discover their inner pop star. Tunes can be downloaded from the user’s own music files onto the microphone. Using the built-in controls, kids can add in a “perfect pitch,” a chorus, a harmony, vibrato, and other vocal effects. The Paper Jamz Pro Series Microphone has a suggested retail price of $29.99 and is now available at Walmart. It will also be arriving at retailers such as Toys “R” Us, K-Mart, and Target later this month.

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New WowWee Line Teams with Disney XD and More

August 19, 2010 By

Recently launched from WowWee, Paper Jamz has teamed with Disney XD this month to sponsor the network’s Next X series. The month-long sponsorship includes co-branded commercials, billboards, and, later this month, the two will partner for a new episode of XD’s I’m In The Band.

Additionally, Paper Jamz is sponsoring the American Idol Live Tour this year, in partnership with Clear Channel and the Creative Arts Agency (CAA), and will embark on a Simon mall tour, visiting 20 city malls across the country.

Paper Jamz allows kids to become an instant rockstar with the line of toy guitars, drums, and amplifiers. The instruments are made with “Active Graphics Technology,” which allows the paper strumming surface to be embedded with circuits, and there is no need to plug them into a computer or television. Each product includes three licensed songs and four modes of play. Series 2 of Paper Jamz and additional instruments will launch in 2011.

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WowWee Presidents Make Purchase Offer

March 22, 2010 By

Richard Yanofsky, president of WowWee Canada, and Peter Yanofsky, president of WowWee USA, have set up a company to buy out the current shareholders of the Optimal Group, of which WowWee is a wholly-owned subsidiary, and have the support of Optimal’s board of directors.

The offer of $2.40 per share represents a premium of approximately 50 percent over the closing price of the Class “A” shares of $1.60 on the NASDAQ on March 16, 2010. The purchase would make Optimal a privately held company.

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