Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
This article was originally published in the July/August 2014 issue of The Toy Book. To read the entire digital issue, click here.
The construction play pattern has always allowed kids to create buildable worlds and adventures straight from their imaginations. But with a recent surge of licensed toys entering the category, kids are able to build more and more familiar worlds based on their favorite existing properties. According to The NPD Group, dollar sales of licensed building sets grew by 6 percent from 2011 to 2013. As the world becomes more multi-media driven, licensed properties are deeply integrated into kids’ daily lives. Established building toy companies, as well as those looking to get their feet wet in the category, are jumping on the bandwagon with characters and environments that are already a staple among kids—and even collectors. [Read more...]
Status Media has unveiled the Hero Holder, a mobile device holder featuring popular superheroes. The first Hero Holder will be a limited edition Marvel Spider-Man, available now for pre-sale in advance of The Amazing Spider-Man 2, which will be in theaters May 2. There will also be a super-limited, 1-in-100 variant of Spider-Man in his black costume, which can be found exclusively at ToyWiz.
The Hero Holder comes with two sets of bendable arms that can hold any size mobile device or tablet—vertically or horizontally—including iPhones, Android mobile phones, full sized or mini-iPads, Kindles, or any tablets made for kids or adults. Chargers can easily plug into devices when in the Hero Holder, which will be produced with Wicked Cool Toys. Current licensors offering creative support for the product include Marvel, DC, and WWE.
Mattel Inc. and World Wrestling Entertainment (WWE) recently launched WWE Slam City, a new kids property that includes a complete line of WWE Slam City merchandise as well as an original animated short-form series co-produced by WWE and Mattel’s Playground Productions. WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores. In addition to toys, books and graphic novels will be available by year’s end, while a WWE Slam City mobile game will be in stores next year.
Episodes will be aired on WWESlamCity.com, Cartoonium, and YouTube in addition to TV broadcasts, live events, digital version, and social media. Other platforms include Hulu, Mattel.com, iTunes, and Playstation.
The series was filmed in the next generation of stop-motion animation. A new WWE animated character will fire all of the WWE Superstars and send them to Slam City to find day jobs. The characters, including John Cena, Randy Orton, and Sheamus will have a new lifestyle outside of the ring but will stay true to their personas.
GP Flair has announced that it will be the new UK and Ireland distribution partner for a new range of WWE construction figures and play sets. The new collection, manufactured by U.S. toy company The Bridge Direct, is expected in stores in the late summer.
Designed and manufactured by the Bridge Direct, under the banner “C3” (create, construct, and connect) the new collection will include universally compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE Superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons.
Toys “R” Us has announced that next month it will debut tabeo e2, the next generation of its Wi-Fi Android tablet for kids that launched during the last holiday season. Designed by the kids authority, the upgraded, 8-inch, multi-touch screen tablet is bigger and faster than the original tabeo and still provides content that kids love and safety features parents desire. tabeo e2 offers access to thousands of free apps in the tabeo App store and comes preloaded with dozens of premium apps carefully selected to entertain and educate kids ages 6 to 11. Featuring enhanced technology, such as the Android Jelly Bean 4.2 operating system, Bluetooth, and a dual-core 1.0 GHz processor for faster performance, tabeo e2 also includes improved parental controls and high-impact screen protection. tabeo e2 will be available in three colors exclusively at Toys “R” Us stores nationwide and online at tabeo.com beginning in October.
Designed to provide users with an even more compelling tablet experience, tabeo e2 has been engineered specifically for kids of the digital generation. The larger 8-inch multi-touch screen displays more than 16 million colors with an advanced screen resolution. That, combined with a faster dual-core 1.0 GHz processor and quad-core graphics processing unit (GPU), lets users switch between browsing the Internet, watching movies, and playing games quickly and easily. tabeo e2 is also Bluetooth-enabled, allowing it to work with all Bluetooth wireless speakers and accessories.
tabeo e2 will be available in a blue, pink, or clear custom-made protective case. Every tabeo e2 also comes complete with one micro USB cable and one specially designed charging pin to ensure easy connection to a computer or wall outlet for charging. [Read more...]
Europe’s Top 10 best-selling Action Figures year to date (April 2013)
- Flair Giochi Preziosi‘s Ninja Turtles Basic Figures
- Mattel‘s WWE Figure Series 1
- Hasbro‘s Transformers Prime Powerizers
- Flair Giochi Preziosi‘s Ninja Turtles Powersound FX Figures
- Bandai‘s Ben 10 Alien Collection
- Flair Giochi Preziosi‘s Ninja Turtles Role Play Ninja Gear Combat Gear
- Hasbro‘s Transformers Prime Weaponizers
- Hasbro‘s Star Wars Clone Wars Figures
- Bandai‘s Power Rangers Super Samirai
- Flair Giochi Preziosi‘s Ninja Turtles Shell Raiser Vehicle
Source: The NPD Group
WWE has signed an exclusive, multi-year agreement with The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category. Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks, bringing WWE’s action-packed events and superstars to life. The WWE construction toys are expected to roll out at major mass retailers next spring.
Sun-Mate Corporation has obtained a number of licensing rights to a broad spectrum of entertainment brands, including Star Wars, Spider-Man, Power Rangers, WWE, the recently announced Hello Kitty and KISS joint branding, and the fashion art brand Public Zoo.
For Star Wars, Sun-Mate will develop ATM machines, arcade-style games, tabletop games, and guitars based on the brand.
Spider-Man and other Marvel Heroes, including Wolverine, Captain America, Iron Man, and Thor, will be featured among keyboards, drums, ATM machines, and other activities being developed by the company for U.S. consumers. Sun-Mate will also develop various Power Rangers-branded pinball game machines, which will incorporate Power Rangers’ themes of fitness, responsibility, teamwork, and helping others.
Rubie’s Costume Company, the world’s largest manufacturer of Halloween costumes and accessories, has partnered with World Wrestling Entertainment (WWE) to produce officially licensed Halloween costumes for children and adults.
These costumes are currently available at WWE.com and at various retailers nationwide including Target, Kmart, Walmart, and Party City. The costumes will feature WWE Superstars and Legends such as John Cena, Undertaker, Rey Mysterio, Stone Cold Steve Austin, and Rowdy Roddy Piper. The Rubie’s products feature muscle chest technology to create realistic costumes that fans of any age can enjoy wearing during the holiday. [Read more...]