WWE has signed an exclusive, multi-year agreement with The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category. Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks, bringing WWE’s action-packed events and superstars to life. The WWE construction toys are expected to roll out at major mass retailers next spring.
Sun-Mate Corporation has obtained a number of licensing rights to a broad spectrum of entertainment brands, including Star Wars, Spider-Man, Power Rangers, WWE, the recently announced Hello Kitty and KISS joint branding, and the fashion art brand Public Zoo.
For Star Wars, Sun-Mate will develop ATM machines, arcade-style games, tabletop games, and guitars based on the brand.
Spider-Man and other Marvel Heroes, including Wolverine, Captain America, Iron Man, and Thor, will be featured among keyboards, drums, ATM machines, and other activities being developed by the company for U.S. consumers. Sun-Mate will also develop various Power Rangers-branded pinball game machines, which will incorporate Power Rangers’ themes of fitness, responsibility, teamwork, and helping others.
Rubie’s Costume Company, the world’s largest manufacturer of Halloween costumes and accessories, has partnered with World Wrestling Entertainment (WWE) to produce officially licensed Halloween costumes for children and adults.
These costumes are currently available at WWE.com and at various retailers nationwide including Target, Kmart, Walmart, and Party City. The costumes will feature WWE Superstars and Legends such as John Cena, Undertaker, Rey Mysterio, Stone Cold Steve Austin, and Rowdy Roddy Piper. The Rubie’s products feature muscle chest technology to create realistic costumes that fans of any age can enjoy wearing during the holiday. [Read more...]
THQ Inc., World Wrestling Entertainment, Inc., and JAKKS Pacific, Inc. have reached settlement agreements with respect to the WWE video game and toy licenses, and the THQ/JAKKS Pacific joint venture.
Under the three-party settlement, all claims have been withdrawn and all litigation ended among the parties without any party admitting any wrongdoing. THQ will pay WWE $13.2 million and, additionally, THQ has entered into a new eight-year video game license directly with WWE starting January 1. The license is three years longer than the renewal term under the previous arrangement.
The World Wrestling Entertainment (WWE) has extended a deadline for THQ and JAKKS Pacific to agree on if they want to renew their joint venture’s licensing deal for the wrestling company. THQ says that the two companies have until December 31, the date their current license expires, to decide if they want to renew the joint deal through December 31, 2014.