COMMENTARY: Nightmarish Christmas Gifts Delight Burton Fans This Season

While my folks are tuning into the Hallmark channel for the sappy Christmas movies that make them cry year after year, and my niece and nephew obsess over Buddy from Elf, I’m still stuck on a classic Christmas favorite that is often misappropriated by Halloween: The Nightmare Before Christmas. The movie isn’t called A Dream Before Halloween. For me, that’s enough reasoning to say it is, in fact—no matter how creepy—a Christmas movie.

Nightmare Before Christmas MonopolyUSAopoly will bring this cult classic into homes this holiday season in a whole new way with Monopoly: The Nightmare Before Christmas Collector’s Edition. Players can buy, sell, and trade iconic movie locations, such as Jack’s Tower, Oogie Boogie’s Casino, Sally’s Alley, Dr. Finkelstein’s Laboratory, Town Square Fountain, and (my favorite) Spiral Hill. This completely customized game features imagery of all the greatest characters from the film, with Jack and Sally front and center, as well as six collectible pewter tokens, including Jack’s Skull, Sally, the Mayor’s Hearse, Oogie Boogi, Zombie Duck, and Evil Teddy. Just like the classic, this game is designed for two to six players ages 8 and up and is sure to please all Nightmare fans. [Read more...]

Electronic Arts to Develop Hasbro Mobile Games

Hasbro_logo_newHasbro and Electronic Arts Inc. (EA) have signed a new agreement under which EA will develop several of Hasbro’s gaming brands for mobile platforms globally. Under the new four-year agreement, EA will continue to develop mobile games for Hasbro’s Monopoly, Scrabble, The Game Of Life, Battleship, Boggle, Clue, Risk, and Yahtzee.

EA’s Pogo.com gaming community will also continue to be a central hub online for digital versions of Hasbro games.

Neil Patrick Harris Teams Up With Hasbro to Promote Scrabble Catch Phrase, Hasbro Game Night

Actor Neil Patrick Harris announced that he will be appearing in a new ad campaign from Hasbro, Inc., featuring the all new Scrabble Catch Phrase game. Harris, star of CBS’ sitcom How I Met Your Mother, is featured in the game’s television advertising campaign, set to begin airing in the U.S. this week.

Along with the commercial for Scrabble Catch Phrase, Harris will help kick off Hasbro Game Night, a new campaign that celebrates the fun and spontaneity of adding a game to any occasion. The first ad shows Harris “crashing” a gathering to liven up the action with the Scrabble Catch Phrase game, turning the friendly get-together into a Game Night. The all-new Game Night campaign will include two additional ads, featuring the Yahtzee and Jenga brands, which will not include Harris.

In Scrabble Catch Phrase, players describe words or phrases from one of five categories: fun and games, entertainment, everyday life, the world, and variety. It’s a frenzied game of grabbing, guessing, and passing that invites players to frantically try to get their teammates to guess each phrase that appears on the electronic game unit — just don’t be caught holding the game unit when the buzzer sounds. The game is recommended for four or more players, ages 12 and up. Three AAA batteries are required for the electronic game unit.

Scrabble and Hasbro Game Night fans will be able to find additional content, such as Neil Patrick Harris’ rules of Game Night and behind-the-scenes action from the television ad shoot, at www.Facebook.com/OfficialScrabble and www.Facebook.com/HasbroGameNight.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.