The Barbie brand spot, “Imagine the Possibilities,” has been selected as one of the most iconic advertisements of the year, based on this year’s YouTube Ads Leaderboard. The spot was voted winner of the “#TheYouTubeAd That Restores Your Faith in Humanity Category.” [Read more...]
Today, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.
Disney Interactive has released the schedule and details on its Disney Infinity Toy Box Summit, to be held at the Disneyland Resort in Anaheim, Calif., ahead of this year’s D23 Expo 2015. Through August 13, Toy Box Artists from around the world will gather for an in-depth exploration of the Disney Infinity 3.0 Edition Toy Box mode. Other events include an opportunity to meet the developers from Avalanche Software, a Toy Box building competition, and more.
The full schedule for both days is as follows:
This past Wednesday, OgoSport launched OgoBILD Shorts, an online platform that lets kids showcase stop-motion animation movies they create using OgoSports Bild + Animate It kits. The website pulls together videos in real-time from YouTube that use the hashtag #OgoBildShorts, displaying them for other community members to see.
Bob the Builder is returning to PBS in November with CGI-animation, a brand new look for both the series and its title character, and Downton Abbey‘s Joanne Froggatt voicing one of the lead roles, Wendy. Ahead of the TV show, HIT Entertainment, a division of Mattel, is welcoming back Bob with a brand new Bob the Builder YouTube channel launching today.
An exclusive 30-minute YouTube documentary about Thomas the Tank Engine, Thomas & Friends: 70 Years of Friendship, has debuted in time for Thomas’ 70th anniversary year, on the Thomas & Friends YouTube channel. Mattel produced the documentary with Tongal, and teamed with the crowdsourcing studio to select Mindfruit as the project’s production company.
Conquering the digitalverse is no small task, but Tube Heroes are up to the challenge. A collaboration between Jazwares LLC and popular digital media personalities, Tube Heroes harnesses the social media prowess of these personas in a collection of toys that enables fans to interact with their online favorites offline as well.
Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.