YouTube Star Karina Garcia Launches Official Make-Your-Own Slime Kit

craftcity_slime_blogYouTube star Karina Garcia launched a new brand, Craft City by Karina Garcia. Widely known for her DIY slime videos, Garcia partnered with Brandable to launch Craft City with the release of the first product, the Official Make-Your-Own Slime Kit by Karina Garcia, which is now exclusively available nationwide at Target both in-store and online.

Garcia and Brandable started working together earlier this year with suppliers to create designs, source, and manufacture safe materials. The kit includes everything kids need to assemble eight different slime creations, including a variety of color tablets, blue glitter, glow coloring powder, and more. Garcia also reveals exclusive tips and tricks, while still encouraging her fans to follow her motto of, “Creating On Your Own Terms” and adding any desired unique fun to the recipes.

First Bunch O Balloons #SplashMob Features Top Dance Talent

Dancer Fik-Shun, in collaboration with Bunch O Balloons, surprised unsuspecting pool party goers with an epic #SplashMob performance in Los Angeles. The pool party was attended by over 50 World of Dance performers, including Autumn Miller, the Miniotics Dance Crew, Hall of Fame Dance Team, and Soul Fresh. [Read more...]

Madame Alexander Named Brand Toy Partner for GBI’s SpacePOP

SpacePOP_StyleGuide_2016.05.06_RGBFollowing the June 20th YouTube launch of SpacePOP, Genius Brands International Inc. (GBI) continues to expand the licensing, merchandising, and retailing program for the tween brand. As the newly-appointed toy partner for SpacePOP, Madame Alexander Doll Company will create a line of fashion dolls and figures based on the brand’s main characters. [Read more...]

Barbie Ad Wins YouTube Award

BarbieCommercialThe Barbie brand spot, “Imagine the Possibilities,” has been selected as one of the most iconic advertisements of the year, based on this year’s YouTube Ads Leaderboard. The spot was voted winner of the “#TheYouTubeAd That Restores Your Faith in Humanity Category.”  [Read more...]

New Star Wars: The Force Awakens Toys and Other Products Go on Sale Everywhere

Force-Friday-logo-RED[1].jpgToday, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.

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The Lowdown on Doll Hunting: Doll Collecting in the Age of Social Media

This article first appeared in the July/August 2015 issue of The Toy Book.

MelissaHunterHeadShotDoll collecting may be as old as the industry itself, but the newest generation of collectors is armed with video cameras, vlogs, and thousands of YouTube subscribers. They call themselves doll hunters.

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Star Wars: The Force Awakens Toy Unboxing Goes Live Globally Ahead of Force Friday

Star Wars LogoNew Star Wars: The Force Awakens toys will be unveiled through a live unboxing event broadcast on YouTube. The event will see highlights from a range of merchandise, and is scheduled to unfold over a span of 18 hours in 15 cities across 12 countries worldwide.

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Disney Interactive Reveals Full Schedule for Disney Infinity Toy Box Summit

DisneyInteractiveLogoDisney Interactive has released the schedule and details on its Disney Infinity Toy Box Summit, to be held at the Disneyland Resort in Anaheim, Calif., ahead of this year’s D23 Expo 2015. Through August 13, Toy Box Artists from around the world will gather for an in-depth exploration of the Disney Infinity 3.0 Edition Toy Box mode. Other events include an opportunity to meet the developers from Avalanche Software, a Toy Box building competition, and more.

The full schedule for both days is as follows:

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OgoSport Launches OgoBILD Shorts Stop-Motion Animation Website

Ogosport,bild_animateThis past Wednesday, OgoSport launched OgoBILD Shorts, an online platform that lets kids showcase stop-motion animation movies they create using OgoSports Bild + Animate It kits. The website pulls together videos in real-time from YouTube that use the hashtag #OgoBildShorts, displaying them for other community members to see.

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Bob the Builder Is Back with New Online Content

Bob the Builder1Bob the Builder is returning to PBS in November with CGI-animation, a brand new look for both the series and its title character, and Downton Abbey‘s Joanne Froggatt voicing one of the lead roles, Wendy. Ahead of the TV show, HIT Entertainment, a division of Mattel, is welcoming back Bob with a brand new Bob the Builder YouTube channel launching today.

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