Paul Solomon (PS): The popularity of toy unboxing videos on YouTube has given Moose Toys the opportunity to reach more consumers on platforms other than TV. Moose has seen first-hand how social media allows consumers to engage more directly with our products. For example, Moose garnered more than 11 million views from our animated Shopkins webisodes. [Read more...]
The Kurio Xtreme tablet, from Techno Source, is the newest addition to the Kurio line of Android devices for kids. Due for release on October 1, the 7-inch Wi-Fi-enabled tablet features a sleek and thinner design, a faster processor, double internal memory, Bluetooth technology, and 24/7 customer support. It also introduces exclusive Kurio Motion gaming, the first body-controlled games on a tablet. Ten Kurio Motion games will be preloaded onto the tablet and millions of other apps can be accessed through the Kurio Store and Google Play.
The Kurio Motion games lets kids play on screen as they jump, run, and move in order to swim, ski, tend goal, speed race, and more in the game. The technology uses the tablet’s camera and a Kurio Motion gaming stand is included with the device. [Read more...]
Jinx has launched the Minecraft Creeper Anatomy Vinyl toy, which is 8 inches tall and disassembles into seven parts. It was previewed at Minecon 2013 in Orlando, Florida, and is now available for purchase on the Jinx website and at Toys “R” Us stores.
To accompany the launch, Jinx has created a video for this new addition to the vinyl toy lineup, which expands on the thought process behind the design of the toy. It can be found on the Jinx YouTube channel.
Sony Computer Entertainment Inc. (SCEI) will introduce the first color variation for PlayStation 4 (PS4), in glacier white, which will be available worldwide starting this fall. Peripheral lineups will also expand with the glacier white DualShock 4 wireless controller and vertical stand, along with the DualShock 4 in urban camouflage.
In North America, Latin America, and Europe, the glacier white PS4 will be available as part of a bundle pack featuring Destiny, a highly-anticipated title developed by Bungie Inc., and published by Activision. The bundle also includes a free 30-day membership to PS Plus.
The PS4 system’s game portfolio will continue to expand with more than 120 titles available worldwide by the end of this year. Along with Destiny, highly-anticipated titles include Uncharted 4: A Thief’s End from Naughty Dog, Far Cry 4 from Ubisoft, Batman: Arkham Knight from Rocksteady and Warner Bros Interactive, The Order: 1886 from Ready at Dawn, No Man’s Sky by Hello Games, and more. [Read more...]
Digital experts from Google/YouTube, Amazon, RocketHub, and Tongal will present their insights on connecting with 21st century kids and moms, crowdsourcing, and crowdfunding at PlayCon 2014, the Toy Industry Association’s (TIA) International Conference of Play Professionals. The event is scheduled to take place from May 7 to 9 at the Westin Kierland Resort & Spa in Scottsdale, Ariz.
“Growing Up Digital: Creating, Consuming, Connecting” will feature Katie Rottier, head of U.S. industry, sports & toys, at Google/YouTube. “Amazon: Key Customer, Marketing Partner, Platform for Customer Engagement, or All Three,” will be presented by Eva Lorenz, category leader for Amazon’s Toys & Games store. For “Get Out of the Box—Get Into the Crowd!” Brian Meece, CEO of RocketHub, and Caleb Light-Wills, senior vice president of product at Tongal, will provide an in-depth look at crowdsourcing and crowdfunding.
Full agenda details, as well as hotel and registration information, can be found at the TIA website.
A number of educational topics related to the toy industry will be explored at PlayCon, the Toy Industry Association’s (TIA) International Conference of Play Professionals, scheduled to take place May 7 to 9 at the Westin Kierland Resort & Spa in Scottsdale, Ariz.
The May 8 program includes a keynote address delivered by Doug Van Andel, executive creative director at global ad agency Saatchi & Saatchi; a case study presented by Michael Moynihan, vice president of marketing at Lego Systems Inc.; a two-part session by The NPD Group focused on the latest sales data; a presentation entitled “The Broader World of Play,” from Katie Rottier, head of U.S. industry, sports & toys, at Google/YouTube; and more. [Read more...]
Mattel has released BOOMco, a new line of blasters available in select markets, including the UK, France, and Benelux. International market rollouts will continue over the next few months, with a North America debut in July timed for summer.
For BOOMco, Mattel is introducing the Smart Stick system, a dart and target system to go with amped-up blasters. With Smart Stick, darts can only bond to Smart Stick surfaces, and integrated blaster shields—which can retract or be removed—deflect or collect opponents’ darts. Targets in the Smart Stick system feature loud graphics so kids can easily see how true their aim is.
BOOMco blasters feature air blast performance that is 100-percent kid-powered, and have an adrenaline-inspired design. Blasters include the Twisted Spinner, which includes a 310-degree rotating barrel that can blast darts up to 70 feet away; fast-acting, push-button transformable shields; and 8 Smart Stick darts and a Smart Stick target. Meanwhile, the Rapid Madness is an air-powered blaster that can fling 20 Smart Stick darts in seconds, and has the capability of blasting up to 50 feet away. The Rapid Madness includes a quick push-button, removable transforming Smart Stick shield for the catch and defense of darts, and 30 darts. Both the Twisted Spinner and Rapid Madness are recommended for kids ages 6 and older.
BOOMco will be supported by a strong digital presence in which fans can continuously engage and interact on popular platforms. A YouTube channel will offer blaster-in-action videos and behind-the-scenes footage. Meanwhile, an Instagram account will feature photos and visual play inspirations. BOOMco will also be issuing monthly challenges to fans that will show fun ways to play with the new blasters. In addition, a mobile app released later this year will feature gaming options and the ability to record and edit action favorite moments.
Updates on the availability of BOOMco products can be found at www.boom-co.com.