WWE Slam City Launches with Mattel Toy Line

WWESlamCityMattel Inc. and World Wrestling Entertainment (WWE) recently launched WWE Slam City, a new kids property that includes a complete line of WWE Slam City merchandise as well as an original animated short-form series co-produced by WWE and Mattel’s Playground Productions. WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores. In addition to toys, books and graphic novels will be available by year’s end, while a WWE Slam City mobile game will be in stores next year.

Episodes will be aired on WWESlamCity.com, Cartoonium, and YouTube in addition to TV broadcasts, live events, digital version, and social media. Other platforms include Hulu, Mattel.com, iTunes, and Playstation.

The series was filmed in the next generation of stop-motion animation. A new WWE animated character will fire all of the WWE Superstars and send them to Slam City to find day jobs. The characters, including John Cena, Randy Orton, and Sheamus will have a new lifestyle outside of the ring but will stay true to their personas.

Mattel Launches Ever After High Globally

Photographer Jeremy Lloyd Stylist Lin CarlsonMattel has launched its newest intellectual property, Ever After High. Based on the everyday lives of the teenage sons and daughters of well-known fairytale legends, Ever After High leverages multiple platforms to reach consumers.

The story of Ever After High takes place at an enchanted boarding school, where Raven Queen, daughter of the Evil Queen, questions her storybook fate of becoming the next Evil Queen. After she questions her own pre-determined destiny, the school becomes divided between those who want what is promised to them, and those who want to write their own storybook endings.

This new tween property is available in 14 countries and will continue to roll-out to more than 30 territories next year. In addition to the initial collection of six fashion dolls, the property is supported by an immersive digital experience including a website, EverAfterHigh.com, global Facebook page, and YouTube channel. The digital ecosystem includes animated webisodes, character bios, games, avatars, and an interactive music video.

GoldieBlox Introduces GoldieBlox and the Parade Float

GoldieBlox.ParadeFloatThere’s a new addition to the GoldieBlox toy collection: GoldieBlox and the Parade Float, available now for pre-order at GoldieBlox.com for delivery by December 1, and rolling into Toys “R” Us stores nationwide this holiday season. Encouraging the growth of a female presence in the science, technology, engineering, and mathematics (STEM) fields, founder Debbie Sterling and GoldieBlox aim to introduce girls to the fun of building combined with the age-old pastime of storytelling, by offering an engineering role model who is smart, curious, and accessible.

The new main set, GoldieBlox and the Parade Float, features nine design ideas as well as a do-it-yourself project, and is compatible with all other Goldie Blox toys. Meanwhile, the new Blox + Bits Expansion Pack includes rods, blocks, and other extra pieces that fit both the original GoldieBlox and The Spinning Machine and GoldieBlox and The Parade Float sets, and allow kids to create even larger projects.

In addition, GoldieBlox has launched an online play gallery with stop-motion how-to videos starring little girl inventors. Fans can submit their own videos to be featured on GoldieBlox.com and the GoldieBlox YouTube channel.

Skylanders Debuts New Boomcast Webisodes on YouTube

Skylanders.Swap.ForceSkylanders Boomcast, a weekly series of online webisodes for the Skylanders line of toys, debuted on October 4 on the Skylanders YouTube channel.

Actor Zachary Gordon hosts, bringing fans the latest Skylanders franchise news, gameplay tips and tricks, fan art, character spotlights, exclusive interviews with the Skylanders team, and more. Skylanders Boomcast was created by Activision Publishing Inc. and is a Matter/Edelman production in association with RadNerd Productions.

The show’s launch kicked-off Swaptober, a month of activities celebrating the new Skylanders SWAP Force, which arrives on October 13 in North America, October 16 in Australia, and October 18 in Europe.

The Jim Henson Co. Launches Jim Henson Family TV on YouTube

the-jim-henson-company-post1On May 9, Jim Henson Family TV, the new paid channel from The Jim Henson Co., launched on YouTube. For the first time, the new channel, featuring ad-free full episodes of hit shows like Sid the Science Kid and Fraggle Rock, will provide hours of family-friendly Henson content for computer, phone, tablet, and TV viewing, all for the introductory price of $2.99/month or $24.99/year.

Launching on the same day, Jim Henson TV para la familia en espanol will debut Henson content in Spanish. Coming soon, subscribers to the English channel can upgrade to include the Spanish channel for an additional fee. [Read more...]

Thrash Lab and Giant Robot Profile Uglydoll Creator

Ashton Kutcher’s Thrash Lab, in collaboration with Giant Robot Profiles, profiles Uglydoll creator David Horvath. The profile tells the story of how Uglydoll was born around 10 years ago from a simple character drawing in a letter margin to a hand-sewn doll by Horvath’s now wife Sun-Min Kim.

Check out the profile on Uglydoll’s YouTube channel below:

Annoying Orange to be Showcased at Toy Fair

Annoying Orange will be making an appearance at the American International Toy Fair in New York this February.  Created by Dane Boedigheimer, Annoying Orange took the Internet by storm when it debuted on YouTube in October 2009, and since then it has racked up more than one billion total views with more than 2.4 million YouTube channel subscribers. [Read more...]

I Double Dog Dare You!—for A Christmas Story Enthusiasts

Fans of the classic holiday comedy A Christmas Story can show their devotion with the “A Christmas Story: I Double Dog Dare You! Video Contest.” The contest, presented by Warner Bros. Consumer Products, allows fans to re-create their favorite scenes and post the videos to YouTube for a chance to win a trip to the real A Christmas Story house in Cleveland, Ohio.

The grand-prize winner receives round-trip airfare for four, a two-night stay at the Christmas Story house, dinner at Bac Asian Bistro, and more. Five second-place winners will also win an exclusive gift pack of A Christmas Story merchandise. Click here for more contest information.

[Read more...]

Bratz to Take Over YouTube Homepage on October 10

On October 10 (10-10-10), Bratz will be featured on the YouTube homepage as MGA Entertainment unveils the first-ever Bratz webisode from its new web series, Bratz Rock. The series of 11 episodes follows Bratz girls Yasmin, Cloe, Sasha, and Jade as they enter a song contest held by their idol and celebrity, Whisper. As the Bratz girls get closer to finishing a song for the contest, they also get closer to finding out who Whisper really is.

The first episode, “Whispers in the Schoolyard,” launches exclusively on the front page of YouTube on October 10. MGA is also celebrating the brand’s 10th anniversary by introducing 10 new Bratz dolls. Each doll, complete with an individual personality and unique outfit, will feature new points of articulation, making them more poseable.