YVolution Introduces Line of Balance Bikes to U.S. Market

YVolution.LoopaYvolution is introducing a new line of balance ride-ons to the American market, including the Twista, the Loopa, and the Flippa. These balance bikes help toddlers as young as 18 months to start to developing motor skills, including steering, balance, and control to facilitate the transition to a two-wheeled pedal bike. [Read more...]

Toy Industry Unveils Nominees for 2015 Toy of the Year (TOTY) Awards

TOTY2015logoToday, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.

The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]

The Toy Insider and Woman’s Day Magazine Launch New Video Series

WomansDayVideoThe first entry in The Toy Insider‘s newest Fun with Kids video series launched this week at Woman’s Day. The latest video can be found on the Woman’s Day site’s front page, and the series will run for the next five weeks leading up to the holidays, reaching the site’s 3.9 million unique monthly visitors (Note: The Toy Insider is published by Adventure Publishing Group, which also owns The Toy Book).

In “Toys in Motion,” Toy Insider Mom Laurie Schacht and Woman’s Day‘s Senior Editor Taryn Mohrman show off this season’s hottest toys that race, fly, and ride. Products shown in the video include: The Rockin’ Rider Patriot Rocking Horse, from Tek Nek Toys; the Air Storm Firetek Bow, from Zing; the Planes Fire and Rescue U-Command Dusty, from Thinkway Toys; the Hot Wheels Street Hawk, from Mattel; the Heli Beast, from Silverlit; the Sky Viper Camera Drone, from Skyrocket Toys; the Hot Wheels High Jump Frenzy, from Toy State; the Extreme Beast, from Maisto; the Y Flicker Lift, from Yvolution; and the PowerRider 360, from Razor.

Yvolution Takes Kids Rides to the EXY Extreme

YVOLUTION EXY TRICKSTARTRAt this year’s American International Toy Fair, Yvolution is launching its new EXY Extreme Yvolution series. Offering kids a more extreme ride, the first two products in the line include the EXY Trickstartr, an entry-level stunt scooter with an innovative wheelie system, and the EXY Sharker, a three-wheeled skateboard made for urban street surfing.

The EXY Trickstartr is a stunt scooter for beginner riders who want to learn how to master basic tricks. It features a slick matte black/vibrant color design and comes with a special patent-pending device that allows riders to do a wheelie. Trickstartr also offers kids four ways to ride: 1) The Easy Way, 2) The Hard Way, 3) The Expert Way, and 4) The Pro Way. Once the stunt is mastered, the detachable device can be removed to improve speed and agility.

The EXY Sharker is a three-wheeled skateboard with a modern surfboard design. It is half-caster board and half-skateboard, with a front 360-degree caster wheel and traditional skateboard trucks in the back. Riders twist back and forth to get started, self-propel, carve, and pump. The quicker they pump the nose, the faster they’ll go. The Sharker also features a patented super strong ABS Tri-core grip deck and PU wheels with durable ABEC 7 bearings.

Both are suitable for kids ages 5 and up, available in green or purple, and for sale exclusively at Toys “R” Us stores and online.

Before hitting the skate park, kids can watch a series of EXY “learn to ride” videos online that help them get started with both the Trickstartr and Sharker.

Yvolution Introduces Revolutionary Y Fliker Carver Performance Series

y fliker carverLast year Yvolution introduced its innovative Y Fliker Flow Series of self-propelling three-wheeled scooters, changing the way kids scoot. This year, Yvolution unveils its new Y Fliker Carver Series of performance scooters with a sleek design featuring patented Flex technology. For a more extreme ride, kids can now carve, drift, and turn 360 degrees with enhanced stability and control that allows riders to turn on a dime.

Y Fliker Carver scooters are available in two sizes so both toddlers and teens can experience ‘Life through Motion’ in and fun and safe way. The series uses the same motions of downhill skiing so riders only need to move their hips and legs from side to side to get going and keep moving. By incorporating the new Flex technology, kids have the ability to accelerate faster, maintain balance at greater speeds, and make sharper turns. With two models for kids ages 5 and up and 7 and up, parents can be assured their child is safe with features such as padded handgrips, footplates with superior grip, and a quick-response hand brake. Y Fliker Carver scooters can be purchased at Toys “R” Us stores nationwide and online at Toysrus.com/Yvolution beginning October 1.

COMMENTARY: Kids Need to Move It, Move It

Today, kids are swarmed with toys that enable them to experience every world of play possible without ever having to move. Play buttons are all that’s required, and while this is incredible for the mind, it leaves the next generation sedentary. Millions of toys are available for molding the brain, but what are kids doing for their bodies? I remember a time that my mom had to beg us to come inside because it was getting dark out, and nothing could keep me still for very long. In a world where touch screens have replaced backyard swings, remote controllers have replaced running, and headphones have replaced jump ropes, it’s so important to get kids up and moving.

YgliderYvolution’s objective phrase is “Life through motion,” and with the Y Fliker and the Y Glider, kids can do just that. These scooters combine an innovative, extremely mobile design to the classic wheeled toy. The Y Fliker is a three-wheeled scooter that will get kids up and active, and there is no kicking the pavement for movement anymore. Riders move their hips from side to side to take off and use their own body movement to keep going. The self-propelled scooter has performance-rated wheels that allow the free-style scooter to perform carving and drifting actions, so that kids will never lose interest. There’s also a hand brake for increased control. The Flikr comes in four styles for different age ranges, so there is three-wheeled mobile fun for everyone. The Y Glider is perfect for first-timers; it’s a kid-powered mini scooter with a “lean to steer” movement method for kids in the developmental stages. The Glider also helps develop balance and coordination skills—something I certainly could of used a lot more of as a kid. The Glider has soft rubber handgrips and features the same three-wheeled design as the Flikr, so youngsters will feel just like the big kids. This Glider does, however, have a wider deck for a more stable ride, PU casted wheels for durability, and an easy-touch, rear safety brake for quick stopping. [Read more...]

Yvolution Brings UK Scooters Exclusively to U.S Toys “R” Us Stores

The Y Flicker and Y Glider scooters by Yvolution are coming exclusively to Toys “R” Us stores in the U.S. from the UK. They can be purchased in store and online. The Y Flicker families of two-wheeled scooters are self-propelling and work by using body power. The Y Flicker family is comprised of Y Flicker F1, Y Flicker F3, and Y Flicker F5. The F1 is available in pink and green and is recommended for ages 5 and up with a maximum weight of 105 pounds. The F3 is available in red and is recommended for ages 7 and up with a maximum weight of 220 pounds. The F5 is available in a green/black color and is recommended for ages 10 and up with a maximum weight of 225 pounds. The 3-wheeled Y Glider is appropriate for first time riders. Children can steer by leaning and stop by stepping on the back wheel brake. All scooters can be stored with the twist and stow system. The Y Glider is available in pink, blue, and green and is recommended for children ages 2 and up with a maximum weight of 44 pounds.