Spin Master, Cepia Sign Global Distribution Partnership

Spin Master Corp LogoSpin Master Corp. has acquired the exclusive global manufacturing and distribution rights for certain Cepia LLC product lines, including the relaunch of ZhuZhu Pets. The agreement also provides Spin Master the opportunity to negotiate the distribution rights to additional new products from Cepia’s Blue Whale Development. [Read more...]

Nelvana, Disney Channels Worldwide Sign Multi-Territory Broadcast Deal for Polly and the ZhuZhu Pets

PollyandtheZhuZhuPetsCorus Entertainment’s Nelvana has licensed the multi-territory broadcast and on-demand rights for Polly and the ZhuZhu Pets to Disney Channels Worldwide. [Read more...]

Cepia Announces Return of the ZhuZhu Pets Brand

Cepia LLC ZhuZhu PetsAt the North American International Toy Fair, Cepia announced the return of the ZhuZhu Pets brand this fall with new toys, including the magical Amazing Zhus.

ZhuZhu Pets was such a must-have holiday hit in 2009 online that marketer Ebay created a heat map just to track the global phenomenon and TIME named it as one of the top 100 toys of all time. [Read more...]

The Happy’s Joins the World of Zhu

The Happy’s will join the ZhuZhu Pets as the newest addition to the World of Zhu by Cepia LLC. The line features interactive and motorized plush pets, designed to have a mind of their own to simulate playing with a real pet.

The characters in The Happy’s collection are Bentley, a Golden Retriever; Sport, a Goldendoodle; Chance, a Beagle; and Mittens, a kitten. They can be trained to perform tricks like beg, pounce, follow, chase tail, or spin, and they make more than 25 sounds. Each pet comes with its own treat to unlock special tricks, but all treats are compatible with any Happy’s pet. [Read more...]