Zimpli Kids Secures DC Comics License

DCGelliBaffZimpli Kids is expanding its line of Gelli Baff and Slime Baff with DC licensed products later this year. The line will include Superman Blue Slime Baff; Wonder Woman Glittery Pink Gelli Baff; and new exclusive Slime Baff colors Batman Black Slime Baff and Joker Putrid Purple Slime Baff.

“It is so great to see that superheroes are still just as popular with today’s kids as they were with their parents,” says Jessica Coy, head of marketing at Zimpli Kids. “My favorite of our DC Bath time range is, of course, Wonder Woman; an overlooked female superhero who has certainly made her comeback!”

Zimpli Kids Launches the SnoBall Battle Pack


The new SnoBall Battle Pack, from Zimpli Kids, transforms a seasonal experience into an activity that can be enjoyed year round—including summer.

The toy lets kids add water to the included powder to create their own realistic snow. The powder makes more than 60 snowballs, letting kids have epic snowball fights outside.

According to Zimpli Kids, consumer reaction has been very positive. The company’s YouTube campaign has reached more than 12 million views in two months.

Zimpli Kids’ other items, Gelli Baff and Slime Baff, have accumulated more than 2 billion views on YouTube since October 2015.

Zimpli Kids Hits 2 Billion Views on YouTube

ZimpliKids2BillionViewsZimpli Kids‘ YouTube channel reached a milestone of 2 billion views, seven months after the channel reached the 1 billion views milestone in August last year. The company’s YouTube channel currently averages 5.5 million new views per day.  [Read more...]

Simba Toys Becomes Major Shareholder of Zimpli Kids

SimbaZimpliKidsSimba Toys is now a major shareholder of Zimpli Kids. The partnership first began in 2014 when Simba Toys became a distributor of Zimpli Kids products.

In those three years, Simba Toys has launched a German version of Gelli Baff, Gibbi, which has been in The NPD Group’s top three bath toys in Germany each year.