The Toy Insider and Woman’s Day Magazine Launch New Video Series

WomansDayVideoThe first entry in The Toy Insider‘s newest Fun with Kids video series launched this week at Woman’s Day. The latest video can be found on the Woman’s Day site’s front page, and the series will run for the next five weeks leading up to the holidays, reaching the site’s 3.9 million unique monthly visitors (Note: The Toy Insider is published by Adventure Publishing Group, which also owns The Toy Book).

In “Toys in Motion,” Toy Insider Mom Laurie Schacht and Woman’s Day‘s Senior Editor Taryn Mohrman show off this season’s hottest toys that race, fly, and ride. Products shown in the video include: The Rockin’ Rider Patriot Rocking Horse, from Tek Nek Toys; the Air Storm Firetek Bow, from Zing; the Planes Fire and Rescue U-Command Dusty, from Thinkway Toys; the Hot Wheels Street Hawk, from Mattel; the Heli Beast, from Silverlit; the Sky Viper Camera Drone, from Skyrocket Toys; the Hot Wheels High Jump Frenzy, from Toy State; the Extreme Beast, from Maisto; the Y Flicker Lift, from Yvolution; and the PowerRider 360, from Razor.

Ickee Stikeez Now Available at Walmart and Walgreens

Ickee Stikeez, from Zing Toys, are squishy, monster-themed collectibles with suction cups that stick to flat surfaces. Ickeez stick to any flat surface, such as lockers, lunchboxes, windows, and cell phones. When pulled-off, the Ickeez make a loud “pop!” Characters come in “Podz” that are reminiscent of vending machine capsules, which also have built-in play. Kids can connect them to create various different structures and environments for their Ickee Stikeez characters. Each pack has a number, which can be entered on www.ickeez.com for additional content, back story, wallpaper, and short videos.
Ickeez Series 1 is now available at select Walmart locations and Walgreens. Ickee Stikeez Series 2 will be in all Walmart stores this holiday season. There are 24 total characters in Series 1. They are sold in three-pack blisters retailing for $2.99 each.