China Toy Fair


Martin Yaffe to Produce ZingZillas Wheeled Toys

BBC Worldwide has appointed new licensees for the CBeebies’ new musical preschool series, ZingZillas.

Martin Yaffe has been picked to produce a range of wheeled toys for the brand. Other new licensees include Character World for ZingZillas bedding ranges, DNC for lunchware and melamine items, Trademark Collection for children’s bags and umbrellas, and Danilo for greeting cards and gift-wrap, among others. The new products are slated to hit retailers this autumn/winter.

ZingZillas premiered on April 5. BBC has already secured 14 licensees, including the master toy licensee, Vivid Imaginations.