Fall Toy Preview: Cuddle Up with Zoobies for Story Time

Zoobies introduces its new Zoobie Pets line, the Story Time Collection, which kids and parents can snuggle up with during story time. The company has partnered with some of the most famous story time books to create the new three-in-one plush characters. The new Zoobies include Paddington from the series of books by Michael Bond, Olivia from the series of books by Ian Falconer, Mr. Happy and Little Miss Sunshine from the Mr. Men and Little Miss series by Roger Hargreaves, Peter Rabbit from the storybook by Beatrix Potter, and Spot from the series by Eric Hill.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

Exclusive Zoobie Toy Released to Christian Bookstores

Zoobies, LLC and New Day Christian Distribution, a media and gift distributor to Christian bookstores, have partnered to release a Zoobie toy exclusive to the Christian bookstore market. The introduction of Lyric the Lamb will be followed by the distribution of other Zoobie items to Christian bookstores.

More Products to Premiere for Spot’s 30th Anniversary

Chorion has announced a range of new products featuring Spot as he celebrates his 30th anniversary this year.

In the U.S., BBC America will release Spot Goes to School in August and Spot’s Magical Christmas in October. Chorion has also signed a new licensing deal with Zoobies who will make a Spot product to be featured on QVC for “Christmas in July.” Master toy licensee Kids Preferred is expanding its Spot product line to include puzzles, backpacks, bath toys, and wooden toys, which will be released in 2011.

In the UK, master toy licensee, Rainbow Designs will introduce an expanded range of products including puzzles and wooden toys for 2011. Additionally, an exclusive birthday party is planned for August 5 in London for parents and children.

Additional book titles for Spot from Warne include a 30th anniversary special edition of Where’s Spot?, Spot’s Birthday Balloon, and Spot’s Little Library. Touch and feel books, a book and plush set, and an 18-button sound book are planned for the holiday season.

Zoobies Hires New CEO

Zoobies, LLC has hired Arete Passas as CEO of the company. Passas has extensive consumer goods and toy experience, working at companies such as Proctor & Gamble, Crayola, Scholastic, and Mattel. Formerly, Passas was the CEO of Manhattan Toy Company.

Passas has also served as a director on the Toy Industry Association board and chaired the committee for the ToyCon industry conference.