Spin Master Ltd., McDonald’s Team Up to bring Zoobles back to Happy Meals

Spin Master Ltd. has teamed up with McDonald’s to bring Zoobles back into the McDonald’s Happy Meal line-up. After an initial global launch of the Zoobles Happy Meal campaign last year, Spin Master and McDonald’s have launched an international campaign that will run in more than 55 countries around the world this year. McDonald’s guests can now rediscover Zoobles in all participating McDonald’s restaurants.

Zoobles are the breakaway collectible small doll toy for girls, featuring hundreds of characters that spring to life and transform when placed on their “Happitat.” Throughout the year, new characters and playsets will be added to the line-up.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Liv Dolls Featured in Happy Meals

Following last month’s successful Zoobles Happy Meal Campaign, Spin Master, Ltd. has once again teamed up with McDonald’s to present the Liv Happy Meal Campaign, running now through July 7.

Miniature Liv characters Daniela, Sophie, Katie, Alexis, and Hayden, plus three styling heads, are available now at participating McDonald’s across North America. Both the Liv and Zoobles Happy Meal Campaigns are scheduled to hit international markets later this year and in 2012.