First Bunch O Balloons #SplashMob Features Top Dance Talent

Dancer Fik-Shun, in collaboration with Bunch O Balloons, surprised unsuspecting pool party goers with an epic #SplashMob performance in Los Angeles. The pool party was attended by over 50 World of Dance performers, including Autumn Miller, the Miniotics Dance Crew, Hall of Fame Dance Team, and Soul Fresh. [Read more...]

Zuru Launches #FreeYourFidget Campaign

ZURU_Fidget CubeZuru is kicking off the launch of its fidget toys—including The Original Fidget Cube and the Zuru Spiner—at retailers worldwide with a #FreeTheFidget campaign. The fully integrated global marketing campaign spans TV, digital, and PR, and encourages everyone of all ages to freely fidget. [Read more...]

World of Dance, Zuru Partner to #UnleashSummer Fun

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Zuru and World of Dance partnered to create content that promotes Zuru’s Bunch O Balloons water balloons as a summer activity.

The program includes multiple styles of marketing, including user-generated content, events that feature the dance community using Bunch O Balloons, and a sponsorship of the World of Dance summer events in the U.S.

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Zuru Secures Worldwide License for Nimuno Loops

ZURU_NimunoLoops-300x191Zuru signed an exclusive, worldwide licensing agreement with Chrome Cherry Design Studios to manufacture and distribute Nimuno Loops, the original toy block tape. Nimuno Loops will be brought to market in collaboration with Zuru’s Mayka Tape construction brand. [Read more...]

Zuru to Manufacture and Distribute Fidget Cube Following Kickstarter Success

ZURU_Fidget CubeZuru entered a worldwide agreement with Antsy Labs to manufacture and distribute Fidget Cube to major retailers in the U.S., Canada, and other countries worldwide.

Zuru says that part of its launch strategy will be to clean up the copycat knockoffs currently filtering into the market. With a significant IP portfolio built out on Fidget Cube, Zuru plans to aggressively pursue all knock offs and retailers carrying these to ensure the IP rights are protected. [Read more...]

TIA Announces Toy of the Year 2017 Winners

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Last night, the Toy Industry Association (TIA) announced the 2017 Toy of the Year award winners at the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, hosted at The Intrepid Sea, Air & Space Museum in New York City.

Winners in each of the categories include: [Read more...]

Spielwarenmesse Names Four ToyAward Winners

Logo ToyAward 2016The announcement of the ToyAward winners kicked off the Spielwarenmesse Toy Fair in Neuremberg on Jan. 27.  ToyAwards were bestowed in four different age-specific categories. A ten-member expert jury made up of educators, market researchers, international sales agents and, an expert in toy safety chose the winners out of a record-breaking 616 submissions. The criterion for the awards are play fun, originality, safety, finish and quality, comprehensibility of the product concept, and potential for success.

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COMMENTARY: Toy Pets Are Becoming Man’s New Best Friend

Zoomer Kitty, from Spin Master

Pet ownership is a rite of passage for many children (and families), but it can also be a real hassle. After all, the vast majority of pets must be fed, cleaned up after, groomed, etc. They require constant care and semi-regular attentiveness, in other words, and that can be a real challenge for young ones (and some adults, too), who may not be used to that level of responsibility.

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Zuru Secures Patent for Bunch-O-Balloons, Vows to Enforce It Against Knock-Offs

ZuruLogoZuru Bunch-O-Balloons has been granted a U.S. patent, which has been extended to broader territories across the globe.

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Zuru Bunch O Balloons to Launch Experiential Marketing Campaign, Plans Big Splash at The Color Run

ZuruLogoLast year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.

[Read more...]