The announcement of the ToyAward winners kicked off the Spielwarenmesse Toy Fair in Neuremberg on Jan. 27. ToyAwards were bestowed in four different age-specific categories. A ten-member expert jury made up of educators, market researchers, international sales agents and, an expert in toy safety chose the winners out of a record-breaking 616 submissions. The criterion for the awards are play fun, originality, safety, finish and quality, comprehensibility of the product concept, and potential for success.
Pet ownership is a rite of passage for many children (and families), but it can also be a real hassle. After all, the vast majority of pets must be fed, cleaned up after, groomed, etc. They require constant care and semi-regular attentiveness, in other words, and that can be a real challenge for young ones (and some adults, too), who may not be used to that level of responsibility.
Last year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.
Bunch O Balloon’s design allows for 100 water balloons to be filled in less than 60 seconds. The balloons are also self-tying, eliminating the step of tying regular balloons.
“We chose to work with Zuru because of their vast global network, marketing ability, and their expertise in automating production,” says Josh Malone, the creator of Bunch O Balloons. “They have an ability to work quickly, and much like us, are a family-run business who are incredible people to work with, and we are excited to be moving forward with them.”
Bunch O Balloons will be hitting the U.S. market next spring.
Innovative toymaker Zuru has announced that it will be creating Creepeez wall crawlers featuring Marvel’s characters from both Spider-Man and The Avengers. The official, Marvel Creepeez hit stores this month at Toys “R” Us and Dollar General stores across the country.
The line will feature fan favorites, including The Hulk, Iron Man, and Captain America, all with creepy sticky feet and the ability to tumble down walls while performing stunts or racing against one another.