This year, Target Corp. will open 15 stores in three distinct formats: eight TargetExpress locations, one CityTarget, and six general merchandise stores. Target’s strategic growth is focused on reaching guests in urban centers, while also offering new experiences, merchandising layouts, and innovations in its general merchandise stores.
Target Corp. previously announced openings of TargetExpress stores in San Francisco, San Diego, and St. Paul, Minn. The company plans to bring two more TargetExpress stores to the greater Washington, D.C., area and one to Chicago. Each store measures approximately 20,000 square feet, and is designed for quick-trip shopping experiences.
Target will open its first East Coast CityTarget store in Boston this year, followed by a location in Brooklyn, N.Y., that will open next year in the City Point development. Typically ranging in size from 80,000 to 160,000 square feet, and located in some of the highest traffic locations in the U.S., CityTarget offers an edited assortment of merchandise, including smaller pack sizes, aimed at urban dwellers.
Target will also be testing new layouts and merchandise assortments. For example, the new Oahu-Kailua, Hawaii, store will offer merchandise from approximately 30 local vendors. Other general merchandise store openings for this year include Westwood, Mass., and Maui-Kahului, Hawaii, in March; Lake Bluff, Ill., in July; and Fort Worth, Texas, and San Diego in October.