China Toy Fair


Target Corp., WBCP Team Up for Justice League Merchandise

Batman Snack Cup

Batman Snack Cup

Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and Wonder Woman—the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.

The summer collection was co-created by the Target and WBCP design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman, and The Flash beach towels that double as capes.

Wonder Woman Kids' Camp Chair

Wonder Woman Kids’ Camp Chair

In addition to the exclusive summer collection, Target will be part of a broader partnership with Warner Bros. Consumer Products that will offer more traditional Justice League licensed products. The broader partnership will span more than 20 categories including home, stationery, toys, apparel, and accessories. All Justice League licensed products will range from Justice League temporary tattoos to a Justice League Rocker Chair. Target will also offer Justice League Halloween costumes for kids later this year.

With the release of Justice League #1 in 2011, DC Entertainment officially kicked off DC Comics—The New 52 as part of a re-launch of their entire comic book line of 52 new number one issues. DC Comics—The New 52 Super Heroes are presented in a more contemporary way, including new costumes, characters and storylines.