Target, Disney, and Julie Andrews Announce National Princess Week

Target and The Walt Disney Company is partnering with Julie Andrews (actress, singer, and children’s author) for the inaugural launch of National Princess Week, beginning April 22 and running through April 28. National Princess Week will celebrate the sparkle and imagination of every princess—real, aspiring, or imagined.

The event coincides with the 10-year anniversary of The Princess Diaries, starring Andrews and Anne Hathaway. Target and Target.com will feature an array of Disney Princess merchandise, from apparel, toys, and books, to CDs, movies, personal care items, and stationery. The week will also highlight the newest release in the “The Very Fairy Princess” children’s book franchise, The Very Fairy Princess Here Comes the Flower Girl!, co-authored by Andrew’s daughter and writing partner, Emma Walton Hamilton, and published by Little, Brown Books for Young Readers.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.