As Tetris celebrates its 25th anniversary, the brand plans to expand its reach to consumers with its first ever appearance at this year’s Licensing International Expo, held June 8-10.

Through the years, Tetris has risen in popularity and widespread appeal to become the most popular mobile game of all time, with more than 100 million mobile downloads. The game is available in more than 50 countries and more than 30 different platforms, from mobile phones to computers.