TFNY: Wow! Stuff to Create Popular Science STEM Toys

UK-based Wow! Stuff inked a deal with Bonnier Corp. to create a new line of STEM toys under the Popular Science brand.

Set to debut at Toy Fair New York next month, the collection made for kids ages 5-12 will focus on gravity, color change, heat, light refraction, and more.

“Kids want fun and engaging toys, while parents appreciate the educational value of STEM. Creating products that will appeal equally to both is an exciting and important strategy for us,”  says Wow! Stuff CEO Richard North. “We’re proud to partner with such a historic and well-known brand, and bring it to life with an exciting and innovative line of products.”

“Wow! Stuff is known for its creativity and innovation within the toy industry, and Popular Science is an authoritative and historic brand that is synonymous with making science accessible,” says Elise Contarsy, senior vice president, Bonnier Consumer Products “This is a perfect partnership to create engaging and educational products that will spur children’s interest in STEM learning.”

Wow! Stuff’s Wizarding World of Harry Potter Invisibility Cloak is nominated for a 2020 Toy of the Year (TOTY) Award for Innovative Toy of the Year.

 

 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube