The Beatrix Girls Sign New Licensees

The Beatrix GirlsWith an official launch still to come this year, The Beatrix Girls brand has already announced nine new licensing agreements after its successful introduction at the International Licensing Show. The new line of collectible pop-star dolls has expanded since its promotional agreement with Peavey Electronics to add new brand partners in the teen/tween market. Licensing deals, including apparel, bags and backpacks, accessories, back-to-school, bedding, stationery, footwear, headwear, and more, were brokered by the licensing firm AALMG.

The U.S. licensees The Beatrix Girls have recently signed include Children’s Apparel Network for branded tops, bottoms, sets, dress, and outerwear; Berkshire Fashions for branded baseball caps, fashion headwear, fleece hats, gloves, mittens, scarves, head bands, ear muffs, leg and arm warmers, socks, slipper socks, rain slickers, ponchos, and umbrellas; Hanover Group for branded necklaces, bracelets, earrings, rings, anklets, charms, headbands, barrettes, ponytail holders, hair clips, hair scarves, lanyards, coin purses, purses, zipper pulls, flashlights, key chains, backpack clips, shoelaces, novelty headbands, tiaras, wands, eye masks, brushes, sunglasses, and gift sets; Skyhigh International LLC for branded back-to-school stationery, including notebooks, memo books, portfolios, binders, planners, journals, address books, list pads, book covers, stationery sets, stickers, pens, and pencils; Jay Franco & Sons for branded bedding, bath, room décor, beach towels, beach blankets, and beach backpacks; AME for branded girls sleepwear; Playa Vista Designs for branded footwear; and Fast Forward for branded handbags, backpacks, totes, sports bags, small leather goods, cell phone cases, luggage, lunch juts, and beverage bottles.

The Beatrix Girls band members—Brayden, Ainsley, Lark, and Chantal—produce real music that kids can collect. Each pop-star has her own developed personality, making it not only possible for her to live and interact in the human world, but for kids to vicariously live the fantasy of being a pop-star through play.

About the author

Deanna Atkins

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.

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