China Toy Fair


The Beatrix Girls Makes Its Retail Debut at Toys “R” Us Stores Nationwide

TheBeatrixGirlsThe Beatrix Girls, a new line of collectible pop-star dolls driven by original music, is set to empower and inspire young girls nationwide with its retail debut this month at Toys “R” Us stores nationwide and online at Toysrus.com. Kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop star through play.

The Beatrix Girls have already generated a huge amount of momentum securing early strategic deals with licensing partners such as Peavey Instruments, along with nine other licensing partners covering every major category, including apparel, accessories, back-to-school stationary, footwear, and more.

The Beatrix Girls collection of dolls is recommended for ages 5 and up.