HoliDAY of Play 2015

The Big Toy Book Premieres as Online Shopping Destination


A new online shopping destination for consumers,, has debuted. Shoppers can go to the website and find the best current deals on toys and games sold at mass, specialty, online, and independent toy retailers. On the website, consumers can shop for products by type, brand, age group, company, and “what’s hot.” Products are also grouped by gender and then by various age ranges, including babies ages 0-24 months, preschoolers ages 3-5, older kids ages 6-8, tweens ages 8-12, and teens. 

Categories on include arts & crafts, games & puzzles, educational, tech toys, eco-friendly, construction, electronics, Web, and more. was founded by moms Laurie Schacht and Reyne Rice. For more information, visit