The Bridge Direct and Tech 4 Kids unveiled at this year’s North American International Toy Fair the intent to combine the two companies. The Uncle Milton acquisition is the first of many as part of an accelerated roll-up strategy the company is executing.
The company will take over the Uncle Milton name, brands, and product-related intellectual property, as well as all other assets from the Assignee Company administering the transaction, following the filing of an ABC by the Parent Company.
The company has been able to retain a significant number of key staff members and senior leaders, while continuing to operate Uncle Milton from its Los Angeles office. The lineup of products include brands such as The Original Ant Farm, Star Wars Science, In My Room, and Ever Wonder.