The Bridge Direct, Inc., a startup by former Play Along president Jay Foreman, has named George Vorkas as the company’s general manager of new business development. In this role, Vorkas will develop new business opportunities and act as the direct liaison with the company’s major clients.

Previously, Vorkas managed supply chain projects in his more than seven-year term at Li & Fung. He also served as head of Monogram International, a senior executive at Toy Biz, and as director of research & development of Toymax.