The Canadian Group has become a “belieber” and has introduced board games and puzzles featuring pop star Justin Bieber, as part of a licensing agreement with Bravado.

The Canadian Group’s products—available now at mass market, toy, drug, online, and music retailers—include two board games, Always Be Mine and Backstage Pass, as well as 100- and 300-piece standard and poster puzzles. The 100- and 300-piece puzzles are available in three-title assortments and include bonus collectible photo cards. The deal is for North American distribution.