The Care Bears Pair with Rody for Co-branding Campaign in Taiwan

Rody x Care Bears Promotion_ TAIWAN Feb 2013The Care Bears are spreading the love in Taiwan as American Greetings Properties (AGP) and licensing agent Medialink partner with Entertainment Machine Operator for a limited edition crossover collection with Rody. Rody is the brand behind the inflatable rocking horses. This one-year promotion includes a full range of products such as tote bags, cosmetic bags, desktop holders, and stationery folders.

The co-branded products, available exclusively at Rody stores, will be hitting other department and specialty stores through the end of this year. Taiwan has been a breakout market for Care Bears within the past several months, with 10 licensees on board covering apparel, stationery, footwear, accessories, and bags.

For more information on the huggable world of the Care Bears, visit www.carebears.com and www.Facebook.com/CareBears.