The Insights Family Offers 2022 ‘Vision of the Future’ Report
Source: The Insights Family

The Insights Family is looking at its crystal ball for its annual “Future Forecast.”

The market leader for kids, parents, and family intelligence just released its 2022 Future Forecast report with insights into trends that toy and game makers, retailers, and others in the family entertainment space may want to be aware of.

“Our purpose is to provide kids, parents, and families with a voice,” says Nick Richardson, founder and CEO at The Insights Family. “Every year we track their attitudes, behaviors, and consumption in real-time, and the speed of change we are seeing cannot be underestimated. We are seeing more and more examples in our data, as to why every organization needs to become family first, and our team’s predictions for 2022 highlight a number of exciting opportunities and challenges for organizations to deal with.”

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Among the highlights of the report are details on how direct-to-consumer (D2C) business is set to grow and how “purpose” is becoming a major focus in marketing.

The 26-page report is available free of charge at get.theinsightsfamily.com/futureforecast.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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