VHC Day tissueThe Joester Loria Group, the exclusive global licensing agent for The World of Eric Carle, has collaborated with Penguin Young Readers Group on the third annual Very Hungry Caterpillar Day on March 20, celebrated in the U.S. and the UK.

A brand new Very Hungry Caterpillar iOS app, The Very Hungry Caterpillar and Friends Sticker Book, from Night and Day Studios, launched today. The app taps into kids’ creativity and features all of the favorite characters from The Very book series.

Check out more news below!

  • The Very Hungry Caterpillar will be the featured property of the in school Book It! Programs Give Me 20 Reading Challenge, held from March 4 through April 26, reaching more than 14 million students in 38,000 elementary classrooms annually.
  • The Very Hungry Caterpillar will be visiting Macy’s in Herald Square, New York City for Family Fun day on March 25 from 2 p.m. to 4 p.m.