The Lego Group, Le Méridien to Offer Complimentary Toys to Hotel Guests

Starwood Hotels & Resorts Worldwide Inc. has entered into a global partnership with Le Méridien Hotels and The Lego Group to offer kids ages 18 months to 12 years with a complimentary Lego toy to enjoy during their stay and take home as a keepsake from their travels.

The Lego Welcome Amenity is the first feature to be offered in the new Le Méridien Family program, which will focus on immersive and inventive experiences for the families. Kids ages 18 months to 5 years will receive a 6-piece Duplo Snail set, while ages 5 to 12 will receive a 45-piece Lego Go-Kart Racer set. They will also receive a personalized, “Ready, Set, Play!” welcome card customized with their name.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.