Cygielman is a toy and apparel industry veteran with more than 25 years of proven success building apparel, toy, beauty, and entertainment brands. She served as vice president, worldwide marketing for Barbie, at Mattel from 1999 to 2003. She also held the role of senior vice president of marketing/general manager for HIT Entertainment from 2003 to 2008.
“I’m truly excited to have Ms. Cygielman join us,” says Dor Sela, CEO of Kahn Lucas, Madame Alexander. “I believe that in order to win in today’s marketplace, the consumer voice needs to be truly heard so we can create better product, content, and shopping experience. Ms. Cygielman brings a unique blend of experiences that are well grounded in consumer understanding, and ones that will help us continue the journey to revitalize the Madame Alexander brand and further drive Dollie & Me’s successful growth.”