The Magic School Bus Makes Its Way to DVD

This summer, Scholastic and New Video will re-launch The Magic School Bus on DVD. This year marks the 25th anniversary for the Emmy Award-winning series.

On July 31, New Video will release The Magic School Bus: The Complete Series, which features 52 episodes and includes activities and brain busters for parents and kids. This set also features a 3-D lenticular cover; a guide for kids with teasers, trivia, and experiments; and a parents’ guide with lessons and learning options.

Released just in time for Back to School activities will be four Magic School Bus singles, The Human Body, Super Star Power, Takes a Dive, and Takes Flight. Also available will be two three-packs from the series, Blast Off! From Sea to Space and Field Trip Fun and Games, both of which include episodes that have never been released on DVD.

New Video will support the brand with a national marketing and publicity campaign, which includes trade media outlets, partnerships with licensees and science foundations, paid online and social media advertising, outreach to parenting press, mommy bloggers, parenting organizations and play in the top 10 radio markets, and more. The campaign is designed to generate several million consumer impressions this summer and fall.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.