The NPD Group launched the U.S. Kids License Tracker, a service providing a holistic view of licensed purchases in the U.S. spanning 17 industries, for kids ages 14 and under.
This suite of consumer insights explores how license spending and purchase behavior varies across the following industries: apps and in-app purchases; arts and crafts; baby gear; books; clothing; consumer electronics/accessories; DVD/Blu-ray and digital (movies, television shows); fashion accessories; footwear; heath/beauty products; home products (excluding furniture); party supplies/costumes; school supplies; sporting goods; toys/puzzles; and video game hardware, software, and accessories.
Additional insights showcased in the service include but are not limited to purchase methods and occasions, pricing, items both purchased and requested, and demographic profiles of both the buyers and children. Monthly data will be aggregated and released on a quarterly basis. Fourth quarter 2017 data is available today.