The NPD Group Launches Digital Games Tracking Service

npd-group copyThe NPD Group launched a digital point-of-sale (POS) sourced service, tracking SKU-level sales data on digital games for consoles, portables, and PC games. This is the first service to provide the U.S. gaming industry with publisher-sourced data on digital games sales, aggregated from the participants of a Digital Panel that includes leading publishers in the country.

Following several years of beta testing, the Digital Games Tracking Service will allow participating clients to understand the size and growth of the digital market, and analyze attach rates and other important metrics. Combined with physical data available from NPD, these clients can gain a better understanding of the interplay between the physical and digital sales channels.

In addition, delivery of NPD’s monthly U.S. video games reports will follow the data delivery calendar for NPD’s Digital Games. Other changes to the new reporting system include a video games software category sales figure for console and portable, and physical and full-game digital formats from the PSN, and Xbox Live platforms; a PC games software sales figure for physical and full-game digital formats from the Steam platform; and a Top 10 games list that includes physical and full-game digital formats for participating publishers across all platforms including PC, ranked on dollar sales.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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