TheQueensTreasuresLogoTwo powerhouse 18-inch doll accessory designers and manufacturers, The Queen’s Treasures and Laurent Doll, will be merging, effective at the North American International Toy Fair. Both companies are run by entrepreneurs, and are dedicated to high quality accessories designed for 18-inch dolls.

The companies have much in common, but each has unique strengths that if combined, could benefit both. The two companies have different design and product styles that complement one another and appeal to slightly different audiences. In addition, they have complementary distribution, with Laurent Doll stronger in direct to consumer, and The Queen’s Treasures being stronger in wholesaler sales. Both have strong, but not completely overlapping large retailer accounts.

The companies’ management teams also have different skills: Laurent Doll is stronger in technology, particularly back-end, while The Queen’s Treasures is stronger in designing and marketing. In addition, both companies have won numerous toy industry awards.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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