Two powerhouse 18-inch doll accessory designers and manufacturers, The Queen’s Treasures and Laurent Doll, will be merging, effective at the North American International Toy Fair. Both companies are run by entrepreneurs, and are dedicated to high quality accessories designed for 18-inch dolls.
The companies have much in common, but each has unique strengths that if combined, could benefit both. The two companies have different design and product styles that complement one another and appeal to slightly different audiences. In addition, they have complementary distribution, with Laurent Doll stronger in direct to consumer, and The Queen’s Treasures being stronger in wholesaler sales. Both have strong, but not completely overlapping large retailer accounts.
The companies’ management teams also have different skills: Laurent Doll is stronger in technology, particularly back-end, while The Queen’s Treasures is stronger in designing and marketing. In addition, both companies have won numerous toy industry awards.