The Spin Master Era of Monster Jam Begins

Spin Master began its foray into Monster Jam. First announced back in 2017, this year marks the official start of a 10-year licensing partnership with Feld Entertainment Inc. as Spin Master takes the wheel as the new master toy partner for Monster Jam.

This season, driver Camden Murphy is taking control of the powerful Bakugan Dragonoid Monster Truck, which made its debut in the Stadium Championship Series this week. Murphy, the 2017 Monster Jam Rookie of the Year, is piloting the first Monster Jam vehicle to be directly inspired by an existing Spin Master franchise. Bakugan relaunched in December as part of a 10th anniversary revamp.

Spin Master’s new Monster Jam toy line is arriving at retail now. The lineup at launch includes:

World of Monster Jam Trucks: These Monster Jam play trucks embody the style and swagger of their real-life counterparts, complete with BKT tires, stylized chrome rims, an authentic chassis with chrome detailing and a molded driver. There are more than 100 Monster Jam trucks to collect, including Grave Digger, Max-D, Megalodon, Monster Mutt, and El Toro Loco. Each 1:64 scale single pack truck also comes with an exclusive collector’s poster and driver figure.
Rev ‘N Roar Monster Trucks: These 1:43 scale, authentic Monster Jam trucks rev forward or backward and play the iconic sound of Monster Jam trucks. These loud machines feature four wheel drive and a powerful, internal driving system so they can smash and crash like never before.

New toys from Spin Master’s Monster Jam include Kinectic Sand that mimics the action of real dirt.

Monster Jam Monster Dirt: From the makers of Kinetic Sand comes the all-new life-like Monster Dirt that mimics real Monster Jam track conditions. This gritty set includes a storage container and a ramp mold that adds a new level of fun and way to play with Monster Jam trucks. The included, exclusive 1:64 scale die-cast Monster Jam truck is detailed with dirt-stained BKT tires, giving it an even more life-like appearance.
1:64 Scale Vehicle Playset Assortment: Kids can launch into the terrifyingly awesome gaping mouth of the Zombie Madness play set and perform gravity-defying stunts or aim for the nose and see an awesome, explosive crash. The Champ Ramp Freestyle play set features four unique ramps, a connecting bridge, truck launcher, and launch stabilizer.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.