The Toy Book Top 10: The Hottest Stories of June 2022

It’s officially July, so the Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of June 2022, as chosen by you, the readers.

The Toy Book‘s 2022 Specialty Toys issue debuted at the ASTRA Marketplace & Academy in Long Beach, California, quickly rocketing to the top of the Top 10. This issue was notable for coming in so close behind our 2022 Classics Issue which debuted just two weeks prior at Licensing Expo in Las Vegas. While the Classics Issue technically secured a slot within the Top 10, only news and features that were published in June qualify for an official designation.

With that in mind, news from LEGO, MGA Entertainment, ZURU, and The NPD Group dominated the most-read items here at the Toy Book last month.

The Toy Book Top 10: June 2022

  1. THE TOY BOOK’S 2022 SPECIALTY TOY ISSUE IS HERE!
  2. ZURU LAUNCHES 5 SURPRISE FOODIE MINI BRANDS INSPIRED BY FAST-FOOD FAVORITES
  3. U.S. TOY INDUSTRY SALES GREW 1% IN THE FIRST 4 MONTHS OF 2022, NPD SAYS
  4. IN MEMORIAM: BILL MAISCH
  5. L.O.L. SURPRISE! CELEBRATES 6 YEARS WITH COLLECTIBLE DOLLS AND POP-UP EVENTS
  6. MGA ENTERTAINMENT LAUNCHES BRATZ MINIS, BRATZ MINI COSMETICS TO KICK OFF THE MINIVERSE
  7. ASTRA ANNOUNCES ITS 2022 BEST TOYS FOR KIDS WINNERS
  8. GLOBAL TOY SALES GROW 1% AS UNIT SALES DECLINE
  9. LEGO SET TO BUILD $1 BILLION FACTORY IN VIRGINIA
  10. HOW TOY INDUSTRY LEADERS CAN THRIVE IN THE SUPPLY CHAIN’S NEW NORMAL

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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