It’s December, so The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of November 2022, as chosen by you, the readers.

We’re very happy to see that the debut of The Toy Book‘s 2022 Innovation & STEM Issue scored the top spot in terms of overall traffic for the month with thousands of readers flipping through the digital magazine before the ink was even dry on the print edition. Additionally, the news that our team is already hard at work on the 2023 edition of The BIG Toy Book (Vol. 39, Issue No. 1) grabbed more than a few clicks as the floodgates have opened for toy and game makers looking to show off their hottest products for next year. If you want in on the action, here are all the details you seek. Plus, our Fall Toy Preview Issue was still scoring some serious interest.

In addition to the newness, a few anomalies popped up in terms of older stories that technically cracked the Top 10 traffic-wise, but to secure an official slot within the monthly Top 10, only news and features that were published in November qualify. Spin Master’s upcoming toy line based on Disney Junior’s Firebuds and the 2022 edition of The BIG Toy Book notably stand out.

Check out the most-read items here at The Toy Book last month.

The Toy Book Top 10: November 2022

  1. THE TOY BOOK’S 2022 INNOVATION & STEM ISSUE
  2. EXCLUSIVE: CARIBU JOINS THE MATTEL PORTFOLIO OF BRANDS
  3. SPIN MASTER ACQUIRES 4D BRANDS INTERNATIONAL
  4. NEWSTALGIA: BASIC FUN!, HASBRO INK DEAL TO RELAUNCH LITTLEST PET SHOP IN 2024
  5. MACY’S CEO SAYS TOYS ‘R’ US IS FUELING CROSS-CATEGORY SHOPPING
  6. MGA ENTERTAINMENT ACQUIRES PIXEL ZOO ANIMATION, LAUNCHES MGA STUDIOS
  7. GOLIATH GROUP WELCOMES BRIAN WEISS AS ITS PRESIDENT OF NORTH AMERICA
  8. FUNKO EARNINGS POP! (AGAIN) WITH A RECORD 36.6% Q3 SALES SPIKE [UPDATED]
  9. MGA ENTERTAINMENT TOUTS MINIVERSE AS ITS ‘NEXT BILLION-DOLLAR BALL BRAND’ WITH FOODIE-THEMED DECEMBER DEBUTS
  10. CHIZSIX MARKETING & MEDIA MARKS THE OFFICIAL RETURN OF HAROLD AND JENNIFER CHIZICK

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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