The Toy Insider Holiday Gift Guide-Cover-2017The Toy Insiderone of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, today unveiled its expert picks for the best kids’ toys and tech in its 12th annual holiday gift guide. The hottest and most coveted items for 2017 are broken out into three lists: the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring AI, AR, VR and other cutting-edge technologies), and STEM 10 (science, technology, engineering and math toys that make learning fun).

These hand-picked 42 items represent an incredible assortment of must-have collectibles, interactive toys, traditional playthings, and tech-infused robots and drones, among many more categories that are sure to make kids of all ages jump for joy this holiday season. 

“Our team of experts spent the whole year searching for ‘the next Hatchimals,’ reviewing and playing with thousands of toys from manufacturers large and small,” says Laurie Schacht, Chief Toy Officer, The Toy Insider. “There’s nothing like seeing a child’s amazement when they open their holiday gifts, and we’re confident that the toys found in our holiday gift guide will deliver big ‘Wow’s and huge smiles. At The Toy Insider, we know play.”

The Toy Insider‘s 2017 holiday gift guide will appear in the November issue of Family Circle magazine, on newsstands on October 10th. An extended guide appears online at thetoyinsider.com. This year’s print guide features more than 230 toys from nearly 100 different manufacturers, and an additional 150 toys can be found online, representing more than 130 toy companies in total. Click here to see the full guide!

Parents and gift-givers can easily search by a child’s age (broken out into 0-2, 3-5, 6-8 and 9+ age groups) and interests using the handy skill-development key. They can also view the guide online with their children to create a wishlist of favorite toys, making holiday shopping easy for friends and family.

To join in the holiday toy fun on social media this season, use #weknowplay and find @thetoyinsider on TwitterInstagramFacebook and Snapchat.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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