When visitors enter, they are asked, “Are you an Autobot or a Decepticon?” by giant Transformers masks. Once inside, they become immersed in the universe of the Transformers brand, viewing rare and collectible toys, comics, memorabilia, and more.
The exhibit includes a scale replica of Optimus Prime, a talking 2015 Bumblebee Camaro, Transformers movie props; a large Transformers Beast Wars battle scene diorama, Transformers Rescue Bots preschool play tables, and for a limited engagement, a display of the Transformers: Age of Extinction Optimus Prime semi-truck.
There is also a design studio with hands-on experiences, where visitors can discover the artistry and engineering that goes into Transformers, and can use their own imaginations to prototype, sculpt, and hand-paint their own Transformers characters.
The exhibit itself spans the first generation of Transformers, which debuted in 1984, to Hasbro’s latest animated series, also titled Transformers: Robots in Disguise.