Merchantwise, ITV Studios Global Entertainment’s appointed licensing agency in Australia, has announced strong toy and DVD sales, as well as a host of new licensing and retail partners, for the TV series Thunderbirds Are Go in Australia.
The TV series, produced by ITV Studios and New Zealand-based Pukeko Pictures in collaboration with Weta Workshop, premiered in April and is consistently attracting more than 200,000 viewers on Channel 9’s Go! The first season, consisting of 26 22-minute episodes, is currently airing and the second season has been commissioned.
The master toy line, produced by Vivid Imaginations and distributed by HeadStart, launched in June and is sold at toy retailers including Myer, Toys “R” Us, Big W, and Target. The range includes vehicles, action figures, and a deluxe Tracy Island Playset.
This August, publishing partner Hachette will launch a line of storybooks, sticker books, and activity books.