The Toy Industry Association, Inc. announced that its annual executive leadership conference, formerly known as ToyCon, will relaunch in May 2011 as “PlayCon – the International Conference of Play Professionals.”  The play-focused event will be held May 4-6, 2011 at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch in Scottsdale, Arizona. The conference will cater to TIA members as well as toy industry and play professionals who are seeking information, tools, and inspiration regarding play.