Play Fair–“a celebration of play and entertainment for all ages”–will bring new and beloved toy and pop culture brands together under one roof this February for an interactive and fun-filled live event open to families, collectors, and media. Powered by the Toy Industry Association (TIA) and LeftField Media, Play Fair will take place Saturday, February 13 and Sunday, February 14 at New York City’s Javits Center North.
At the heart of Play Fair will be immersive, rewarding experiences, allowing the public to touch, feel, and interact with their favorite toys, games, and entertainment brands. Fans of all ages will experience toy reveals, photo ops, character interactions, stage performances, author readings, celebrity signings, live music, and giveaways. Retail areas will allow attendees to purchase show exclusives, limited-edition products, and rare variants of beloved toys and games.
The inaugural Play Fair is timed and co-located with the 113th edition of TIA’s North American International Toy Fair. Play Fair will be headquartered inside New York’s Javits Center and will turn all of Manhattan into a giant “game board,” encouraging attendees to visit various iconic New York institutions and landmarks to make the most of their time in the city and unlock Play Fair discounts, exclusives, and rewards.
Play Fair is launching as part of a new partnership between the Toy Industry Association and LeftField Media. The LEGO Group and Nickelodeon have been confirmed as presenting sponsors. For more information about the show, visit www.playfairny.com and follow Play Fair on Twitter (@playfairny) and Facebook (www.Facebook.com/playfairny).
