As part of The Genius of Play campaign, the Toy Industry Association (TIA) has kicked off an industry-wide social media initiative to open a dialogue with parents and raise awareness about the developmental benefits of play. TIA suggests that the social media posts range from encouraging kids and parents to engage in imaginative play, such as arts and crafts and dress up, to asking parents to share how toys and play helped their children reach important developmental milestones.
TIA has also created four recommended posts and images each for Twitter, Instagram, and Facebook, intended to inspire parents to engage in meaningful discussions about play. They can be found on the TIA website.
“We hope that toy companies and individuals with an interest in sharing insight, advice, and ideas about play will join our social media conversation on Facebook, Twitter, and Instagram,” Anna Tudina, TIA director of marketing communications. “Play has been enriching the lives of children for generations. We encourage the industry to help celebrate and promote it!”
