The Toy Industry Association (TIA) Executive Committee and Board have announced that Fall Toy Preview will stay in Dallas through 2018. The event is scheduled to take place on the following dates: September 27 to 29, 2016; September 26 to 28, 2017; and September 25 to 27, 2018.
TIA’s Trade Show Committee conducted a 10-year review of Fall Toy Preview to determine whether the event’s current timing, location, and strategy position was suitable for short- and long-term success. Alternate sites, date options, rental fees, and ancillary costs were explored before it was determined that either Dallas or Los Angeles would be the best fit for the show.
This year, Fall Toy Preview will take place on October 6 to 8 at the Dallas Market Center. To date, buyers from amazon.com, Gamestop, Target, Toys “R” Us, Wal-Mart, as well as a number of specialty stores have already registered to attend.