Co-producers Classic Media and Tiger Aspect Productions of new animated preschool series Tinga Tinga Tales have announced the establishment of the Tinga Tinga Tales Fund, devoted to enriching the lives of children in Africa primarily through education. To kick off the new partnership, Classic Media and Tiger Aspect Productions have agreed to contribute a portion of their net profits from the Tinga Tinga Tales brand to the fund. The companies are also encouraging all Tinga Tinga Tales partners to participate and contribute, and some key contributions have already been made. Tiger Aspect and Classic Media have a goal of 100 percent participation by partner companies.
Already on board is Safaricom, Kenya’s leading integrated telecoms company, in partnership with Citizen TV, signing on to sponsor the Tinga Tinga Tales series in Kenya as well as setting up The More You Know! The More You Grow! campaign to support the enhancement of primary education. On behalf of Tinga Tinga Tales, Safaricom has committed to building 48 new school classrooms in some of the most underprivileged districts in Kenya.
Also, children’s publisher Puffin has agreed to donate new Tinga Tinga Tales books to The Pearson Education Programme, which service early childhood educators in East Africa. The donation will be via the We Give Books program, a new online initiative that makes book donations for books that are read online.
Classic Media and Tiger Aspect Productions will appoint a board to oversee the Tinga Tinga Tales Fund. The board, which will be announced shortly, will be composed of management from both companies as well as third parties.