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Toca Boca‘s first collection of consumer products for kids will be available exclusively at Target retail stores and online on July 17. The collection includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding, and activity books.

Toca Boca worked with a core group of licensees to create this unique line of consumer products, including FABNY, The Foundery, Franco Manufacturing and Random House Children’s Books.