China Toy Fair


Tokidoki and Sanrio Collaborate on Holiday Collection

sanriotokidoki has partnered with Sanrio, the global lifestyle brand best known for the pop icon Hello Kitty, on a limited edition tokidoki x Sanrio Characters holiday collection.

The new collection features bright and colorful co-branded products with favorite tokidoki and Sanrio characters, including Adios, Ciao Ciao, Stellina, Hello Kitty, Keroppi, Badtz-Maru, and more. The broad product assortment consists of charms, ornaments, women’s tees, bags, smartphone, tablet, and computer cases, plush, toys, and luggage.

The tokidoki x Sanrio Characters holiday collection is available at the tokidoki flagship store in Los Angeles, Calif., as well as Sanrio boutiques across the country, and www.tokidoki.it and www.sanrio.com.