China Toy Fair


Tomy International and The Pokemon Company International Sign Multi-Year Global Licensing Agreement

Tomy International and The Pokemon Company International signed a multi-year global master toy agreement, giving Tomy the exclusive toy license outside of Asia. Beginning next year, Tomy will be the exclusive licensee and distributor for categories including figures, figure accessories, and plush. This agreement makes Tomy Group the unified global toy partner for the Pokemon brand, one of the world’s leading kids entertainment franchises.

Tomy International will be the first to market with themed toys based on the highly-anticipated video game sequels, Pokemon Black 2 and Pokemon White 2.