Tomy International and The Pokemon Company International Sign Multi-Year Global Licensing Agreement

Tomy International and The Pokemon Company International signed a multi-year global master toy agreement, giving Tomy the exclusive toy license outside of Asia. Beginning next year, Tomy will be the exclusive licensee and distributor for categories including figures, figure accessories, and plush. This agreement makes Tomy Group the unified global toy partner for the Pokemon brand, one of the world’s leading kids entertainment franchises.

Tomy International will be the first to market with themed toys based on the highly-anticipated video game sequels, Pokemon Black 2 and Pokemon White 2.

About the author

Sierra McCleary-Harris

Sierra McCleary-Harris

Sierra McCleary-Harris is a senior editor at Adventure Publishing Group, editing and producing content for the Toy Insider, the Toy Book, and the Pop Insider. If she's not at her desk, you can find her somewhere doing a puzzle, losing it over the latest arts and crafts, or hanging out with her kitties Hazelnutz & Pepper Ann.

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