TOMY_blue_logoTOMY International Inc. appointed Vincent D’Alleva as its chief brand officer. D’Alleva, a veteran brand and marketing executive in the toy and infant product categories, will guide the brand, product and consumer marketing strategy for TOMY’s infant, toddler and preschool businesses. The appointment is effective immediately.

D’Alleva most recently served as senior vice president global brands/general manager of Mattel/Fisher-Price, leading worldwide strategy for the company’s largest preschool entertainment brands. Prior to that, D’Alleva honed his infant product experience as general manager at global feeding company Mayborn Group, after having served as executive vice president marketing and product development/general manager of Dorel Juvenile Group for seven years.