Television and technology industry veterans Alex Kay, Scott Webb, and Tinsley Galyeanthe announced the launch of New York-based PlaySquare, LLC, a new company that will develop tablet-based Touchable Television.

The Touchable Television transforms television into an adventure in which children are able to watch, think, and act. Touchable Television is the combination of existing television episodes with interactive content that allows a child to step into and participate in the actual story of a television property.

PlaySquare has signed an agreement with  children’s media specialist Tina Peel to serve as advisor and executive producer. Peel has more than 30 years of experience in creating, producing, managing, and evaluating television and media products for children and families.

This post was originally written by Lindsay Gordon and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.